ad Campaign | discover boating

This ad campaign was designed during a transitioning period for Discover Boating so we were open to experimenting with design styles the brand had not tried before. One week before the 4th of July, Discover boating was going to post articles on various safety topics. In total, 7 articles would be pushed throughout the week.

The idea was to develop a series of illustrations aimed at capturing the essence of the articles and get people interested and to click on
the link to learn more

Direction Development

Final Designs