This ad campaign was designed during a transitioning period for Discover Boating so we were open to experimenting with design styles the brand had not tried before. One week before the 4th of July, Discover boating was going to post articles on various safety topics. In total, 7 articles would be pushed throughout the week.

The Direction – Develop a series of illustrations aimed at capturing the essence of the articles and getting people interested to click on the link to learn more