Art Direction | Camilia®

The challenge

Camilia® is a European homeopathic remedy of the Boiron Inc for teething babies and toddlers. The brand is widely known and used in both Europe and Canada but not so much in the USA. The objective was to engage millennial mothers and communicate the natural and reliable properties.

The strategy

A visual campaign. The campaign will communicate the natural and safe properties along with ease of use. The tone of the campaign is set with vibrant imagery pastel color palette and a balance between illustrative and photographic content. The launch included a social media & amazon store facelift, along with google ads and a re-skin of the existing USA website.