Strategy

MisoMi is an innovative first to the market
product that helps balance the gut bacteria.
It is a plant-based cup packed with probiotics. It is designed to eat on the go with easy to use cup.

We wanted the healthy and organic qualities of the product to stand out.

The decision to use green:
The product is a food supplement, meets delicious on-the-go snack. It is where science meets everyday solutions
for healthy well-balanced nutrition.
The organic lettering echoes the plant-based properties while it feels fun and harmless.

We used social media to tell the story. We kept it photographic with images that represent the brand and the people the brand will serve.
We reserved the ads and web to show off
the product and help users identify the product.

logo exploration